Stand Out at Trade Shows: Tips for Crafting Effective Custom Labels

As a business, do you participate in trade shows or plan events to promote your brand or showcase a new product or service? If yes, it is also crucial to focus on trade show labels and custom packaging to make them look attractive and get the attention of your target customers. Custom trade show packaging and labeling allow you to print creative content with a suitable color theme along and the statutory content. While your banners may draw target customers to your booth, the product labels will ultimately fetch you repeat orders This post offers ideas on creating promotional labels for events and tradeshows that will help get customers.

Tips for Customizing Labels for Events and Tradeshows

Your product must be of a good quality for it to be sellable. However, branding and advertising are important aspects to showcase your good-quality product in this fiercely competitive business landscape. Through your packaging and labeling you can let people know about your product and create a lasting impression on their minds. Here are some tips to customize your labels typically for events and tradeshows.

1. Choose Durable, Temperature-Resistant Materials:

First, select a material that suits the temperature of the packaged product, especially for food and healthcare. The material must be resistant to tearing, water, heat, and more This is because some of these products may need to be heated, refrigerated, and more. In this case, the adhesive must be of good quality so that the label does not come off.

2. Focus on the Label Shape and Size:

The shape and size of the label should confine to the shape and size of the bottle, jar, box, or the package type. Labels should not be oversized or undersized.

3. Choose Brand-Aligned Fonts and Colors:

Use a color and font theme that suits your brand and logo. Make sure the font type and size are visible and clear. Some fonts may appear attractive but are not very readable, especially from a distance.

4. Craft Attention-Grabbing Taglines:

Write a catchy line that would drive the attention of visitors. This is aside from the statutory information that must be presented on the label.

5. Showcase Labels on Banners:

You can also display some product labels on your banner as they would be clearly visible from a distance.

6. Enhance Engagement with QR Codes:

Nowadays, adding a QR code on your label helps customers to read in detail about your product, your company’s history, and other interesting facts.

7. Trade Show-Specific Labeling:

Make unique labels for tradeshows mentioning your booth number, tradeshow schedule, website, email ID, and more.

8. Highlight Promotions with Extra Labels:

Mention promotional offers and discount codes on separate labels if the original label lacks space.

9. Boost Engagement with Promotional Labels:

If you have promotional giveaways, such as tote bags, bottles, and so on, paste these labels on them. As part of promotional activities, you can also use scratch labels in which you can give away small rewards. All these factors help attract customers.

Customized promotional labels are useful for small and big businesses alike. Even if you are a home entrepreneur, event planner, or a small- or mid-sized business, it is good to participate in tradeshows and promotional events to showcase your products and even get orders. It is even more important to package and label your product in a way that suits your brand aside from offering a good-quality product. Ensure you choose materials that are resistant to environmental factors and do not come off easily.

Also, ensure to use FDA-approved materials for food and healthcare product labels. Ensure to partner with a player that offers custom trade show labels. Performance Label Company (PLCTX) offers digitally printed, custom labels for various businesses and events. If you need further information regarding their custom options, you can contact their team today!