How to Create Custom or Personalized Holiday Labels?

Are you an entrepreneur making handcrafted products or a big FMCG brand? Regardless of the size of your business, as a business strategy, one would always think of ideas for capitalizing holiday seasons, special events, and more. Attractive packaging and labels with strategic content are essential to such strategies. While special events such as weddings, parties, and corporate events happen throughout the year, the holiday season starts in November and ends in January. The promotional labels for the holiday season must be crafted carefully. Why so?

They would spread the cheer of the holiday season and remind people of your brand from their shelves, tables, or wherever your product may be positioned. This post discusses the importance of custom holiday labels, the differences between customized and personalized holiday labels, and more.

Difference Between Custom and Personalized Labels

While labels can be customized or personalized depending on requirements, there is a slight difference between custom and personalized labels. Personalized labels are usually handcrafted with the names of the concerned individual written on each one. These are used during special events to address your special guests. On the other hand, blank labels can be customized for a special product line, a limited edition, or products designed for a holiday season. These are not personalized but customized to suit the specific requirements of businesses to boost sales during holidays.

Importance of Personalized and Custom Holiday Labels

Personalized labels make your guests feel special and help establish a personal connection. These labels turn ordinary gifts into special and joyous moments. These could be return gifts for corporate events, such as office anniversaries, etc. Custom holiday labels help in brand recognition and boost sales during holiday seasons. These labels can be made colorful with unique content to match the season theme, such as red and green for Christmas, gratitude-based content for Thanksgiving, and so on. You will find such labels on many limited edition FMCG products on retail shelves or even on coffee mugs served in cafes.

Tips to Craft Unique Personalized and Custom Label Designs

Here are some tips to make these label designs unique and relevant.

• Use of attractive content and colors: You may need custom holiday labels for season-based marketing campaigns or simply place a limited edition of a product line on your retail shelves. While you need to print all the statutory information about a product on the label, it can be very made attractive by using appropriate colors, punchlines, and more.
• Label material and size: When doing it for any FMCG product, ensure you use a label material resistant to heat, cold storage, condensed water droplets, humidity, and more. After all, the label should retain all the content for that time period at least. Also, selecting the right size of the label is essential. This depends on the packaging type and the bendability required, such as for bottles, jars, or odd-shaped items. Common sizes include 2×4 inches or 3×3 inches, but you can customize them to fit your needs.
• Resistance to Heat and moisture: Ensure you use a good-quality adhesive and a coating film if required to prevent the label from coming off due to heat or moisture.
• Holiday symbols: The typical symbols you can use for holiday labels, depend on the type of holiday. You can use pumpkins, flowers, snowflakes, snowman, or whichever is applicable and blend it strategically with your logo or design.
• Sustainability: Ensure the label is environmentally friendly, which means the paper used along with the coating can be recycled and the colors are non-toxic.
• Handwritten labels for events: Personalized labels look best when the content is handwritten. You can tie them with a silver or golden string onto the gift bag or package, or else use adhesive labels that can be pasted. If you want to print personalized labels, choose a font style that matches handwritten styles and select blue, green, or pink ink with a bit of shimmer. Adding a ribbon or twine to the gift helps enhance the presentation value.

Whether you are a small-scale entrepreneur, event planner or host, or a big business, you would require personalized or custom labels to meet your personal and strategic requirements. If you plan to customize your product labels or make personalized holiday labels, ensure to partner with a reliable player in this segment. Performance Label Company (PLCTX) offers digitally printed custom labels for all sorts of businesses and events. The company uses environmentally friendly printing methods. In case you need further information regarding their custom label options, you can contact their team today!